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Motorola hasn’t officially announced the existence of its upcoming Droid Turbo smartphone yet, but the Kevlar-coated device has appeared all over the internet, with leaked images showing the Android phone’s red and black variants. With the Droid official Twitter account posting teasers for the Turbo, it can only be a matter of time before the phone gets an official release — even actor James Franco has one.

Franco — poet, polymath, and star of pot comedy Pineapple Express — appears of a new viral ad for the Droid Turbo. The 30-second clip shows Franco being filmed by a fan as he’s riding a bike in a button-down shirt. He engages in small-talk with the unnamed cameraperson, flashing her a sinister grin, before peeling off into the darkness. In a second he’s back again, pulling out his red Droid Turbo to take a picture of the people filming him. The viral short appears to be emphasizing the Droid Turbo’s speed: Franco tweeted it alongside the hashtags #FrancoFast and, with slightly less subtlety, #ad

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